UNIT-I Structure of Indian Economy
  Characteristics of a Developing economy.
Significance of Primary, Secondary & Tertiary sectors in the Indian Economy.
Trends in National Income, Employment and Foreign trade by different sectors.
UNIT-II Economic Development
  Concept of growth and development.
Indicators of development - Income index, Non-income Index, Human development index.
Obstacles to development
UNIT-III Basic problems of the Indian Economy
Unemployment and Poverty.
Other problems.
UNIT-IV Agricultural sector
  Production trends in Agriculture.
Green Revolution - Meaning and evaluation.
Causes of low productivity in India with special reference to land distribution, size of holding rural finance and agriculture marketing.
UNIT-V Industrial sector and Service sector
  Concept of small scale, medium-scale and large-scale Industries.
Production trends in Industries & structural pattern.
Components of service sector - transport, communication, banking and insurance.
Overall growth pattern of service sector.
UNIT-VI Role of the Government in Industrial development.
  Strategy of planning in India
Role and evaluation of the Public sector.
New Industrial Policy - 1991 and current developments.
  Recommended reference books
  Indian Economy - Dutt & Sundaram
Indian Economy - Mishra & Puri
Indian Economy - A.N.Agrawal
Indian Economy - I.C.Dhingra


UNIT-I Nature & Scope of Economics
(a) Definition of Economics by Robins, the Economic problems, the working of price mechanism,Micro & Macro economics, Business Economics.
(b) Basic assumption of Economic theory.
(c) Basic concepts in Economics - Utility, Goods, Wealth, Welfare, Value, Price, Equilibrium, Static & Dynamic.
UNIT-II Demand Analysis
(a) Meaning, Law and determinants of demand, demand function, individual and market demand, exception to the Law of Demand.
(b)Price, Cross, income and advertisement elasticity of demand (meaning, measurement, degrees and uses), factors affecting advertisement & price elasticity of demand.
(c)Consumer's equilibrium with Indifference Curve Analysis, Demand forecasting (only concept)

UNIT-III Production Function and Cost Analysis

(a) cost concepts - economic & accounting costs, explicit & implicit costs, escapable & inescapable costs, actual & opportunity costs, assignable & non-assignable & non-assignable costs, private & social costs, fixed & variable costs, average, marginal and total costs.
(b) Production function,Law of variable proportions & short run cost curves, returns to scale and long run cost curves, Internal & External Economies & Diseconomies.
(c) Equilibrium of the firm with Iso-quants & Iso cost, Break-even-point.


UNIT-IV Revenue Analysis & Pricing Practices

(a) The relationship between AR, MR and Price elasticity of demand.
(b) Pricing Practices - Full cost pricing, MC pricing, going rate pricing, price-leadership,skimming & penetration pricing, shadow pricing, statutory price-fixation.

UNIT-V Market Structure
(a) Perfect competition - Features, equilibrium of firm and Industry in short-run & long run, SR & LR supply curve.
(b) Monopoly - Equilibrium under different cost conditions.
(c) Oligopoly - features
(d) Monopolistic Competition - Features, equilibrium group, Analysis of selling costs

Concepts of wage, Rent, Profit and interest, Marginal productivity theory of distribution with special reference wage, Wages and collective bargaining, Ricardian Theory of Rent, Profit, Risk & uncertainties.

  1. Ravindra Dholokia and Ajay Oza - Micro Economics for Mgt. Students.
2. D.N.Devivedi - Managerial Economics
3. V.G.Mankar - Managerial Economics
4. A.W.Stonier & D.C.Hague- a textbook of Economic Theory
5. H.L.Ahuja - Modern Economics


UNIT-I PERSONNEL MANAGEMENT : Evolution, role, functions and scope.
RECRUITMENT & SELECTION : Meaning, Source & Suitability, Selection procedure.
TRAINING : Meaning, Need and Importance of Training. Training methods.
COMPANSATION : Meaning, types of wages, methods of wage payment-Factors influencing wages and salary structure.
TRADE UNIONS : Objectives, functions, weakness of Indian trade unions.
OFFICE ADMINISTRATION : Functions, Systems, Procedures, Filling, Indexing, Office appliances.
FINANCIAL MANAGEMENT : Function, Scope and other related Areas.
THE SECURITIES MARKET : Stock Exchanges' Functions, Importance and services-
Listing of Securities, Dealing on Stock Exchanges - Clearing house agents.
PRODUCTION MANAEMENT : Production Planning and Control, Inventory Management, Materials Management
MARKETING MANAGEMENT : Definition of Marketing, Meaning and Philosophies of Marketing Management Mix, Market segmentation - Concept and basis.
CONSUMER BEHAVIOUS : Concept, Factor influencing the Consumer Behaviour, Buying Process.
PRODUCT : Product Life Cycle-Meaning, Importance, Stages and Characteristics
MARKET CHANNEL DECISIONS : Nature & levels of Channels, Classification and functions of Various intermediaries, Channel Selection.
ADVERTISING DECISIONS : Objectives of advertising, message decisions, media decisions.
MARKETING RESEARCH : Process and Importance
FOREIGN TRADE : Importance and factors influencing Foreign Trade.
Import Procedure and Documents.
Export Procedure and Documents.
Contemporary issues in Foreign Trade and other related Areas.
  References Books
1. Business Organization & Management
Y. K. Bhusan
S. Chand & Co.
2. Business Organization and Management
Sherlekar aand Sherleka
Himalayas Publications
3. Marketing Management
W.J. Stanton, Prentice Hall Publications
4. Office Management
5. Personnel Management
Monnappa & Saiyadinn
Himalaya Publications
6. Personnel Management
C.B. Memoria & S. C. Memoria
Himalaya Publications
7. Production Management
8. Financial Management
A. M. Pandey.
9. Principles of Marketing
Philip Kotle
Tata McgrawHill


Meaning and Scope of Accounting, Accounting Principles (GAAP), Accounting Cycle, Types of Accounts & Rules of Debit and Credit, Users of Accounting Information, Branches of Accounting, Indian Accounting Standards, Classification of Income and Expenditure.
Final Accounts of Partnership firm

Admission of new partner, Retirement and Death of partner, Dissolution of Partnership
and Partnership Firm.
Sale of Partnership firm to a company.
Gradual realization of assets and piecemeal distribution.


Consignment Accounts
Branch Accounts
Accounting for Joint Venture

Inventory Valuation
Depreciation, Provisions, Reserves
Hire purchase and Installment purchase System
Voyage Account
Self Balancing Ledgers
Account Current - Average due date
Insurance claim for loss of Stock and Loss of profit policy.
Accounts of non trading concerns.
Accounts from incomplete records.
Final accounts of professionals.
  References Books
1. Modern Accounting
anif & Mukerjee
Tata McGrawHill
2. Advanced Accounting
M. C. Shukla & T.S. Grewal
Sultan Chand & Co.

Advanced Accounting (Vol .I)
R.L. Gupta & Radhaswamy
Sultan Chand & Co.

4. Advanced Accounting (Vol. I)
S.N. Maheshwari


Introduction : Statistics as a subject; Descriptive Statistics - compared to Inferential Statistics; Types of data; Collection of data; Official Statistics. Simple Random Sample, stratified random sample.

Analysis of Univariate Date : Construction of a frequency distribution, Concept of central tendency an dispersion - and their measure; Partition values; Moments; skewness and its measures; Kurtosis and its measures.


Index Number : Meaning types and uses, Methods of construction price and quantity indices (simple and aggregate); Tests of adequacy; Chain-base index numbers; Base shifting, splicing and deflating; Problems in constructing index numbers, Consumer price index.


Analysis of Time Series : Causes of Variations in time series data; Components of a time series; Decomposition Assertive an multiplicative least squares (including linear, second degree, parabolic and method of trend); Computation of seasonal indices by simple average  and link relative methods. 

Forecasting Methods "Forecasting-concept, types and importance, General approach to forecasting: Methods of forecasting; Forecasting demand; industry Vs Company sales forecasts; Factors affecting company sales.


Theory of Probability as a concept; The three approaches to defining probability; Addition and multiplication laws of probability; Conditional probability; Bayes Theorem; Random variable & its probability distribution.


Probability distributions: Probability distribution as a concept; Binomial Poisson and Normal distributions - their properties and parameters, Empirical distribution - generation; Applications to business.

1. Hooda, R. P. Statistics for Business and Economics; MacMillan; New Delhi
2. Ya-Lun Chou: Statistical Analysis with Business and Economic Applications, Holt. Rinehart & Winster, New York.

Lewin and Rubin: Statistics for Management; Prentice-Hall of India, New Delhi. Hoel & Jessen: Basis Statistics for Business and Econometrics John Wiley and Sons, New York


Introducing Business Communication : Basic forms of communicating; Communication models and processes; Effective communication; Theories of communication; Audience analysis.
Self-Development and Communication : Development of positive personal attitudes; SWOT analysis; Vote's model of interdependence; Whole communication.
Corporate Communication : Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication
Principles of Effective Communication
Writing Skills : Planning business messages; Rewriting and Editing the first draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Collection letters; Office memorandum.

Report Writing : Introduction to a proposal, short report and formal report, report preparation.

Oral Presentation : Principles of oral presentation, factors affecting presentation, sales presentation, training presentation, conducing surveys, speeches to motivate, effective presentation skills.


Non-Verbal Aspects of Communicating. Body language; Kinesics, Proxemics, Para language.

Effective listening: Principles of effective listening; Factor affecting listening exercises; Oral, written, and video sessions.

Interviewing Skills: Appearing in interviews; Conducting interviews, Writing resume and letter of application.

Modern Forms of Communicating: Fax; E-mail, Video conferencing; etc.

Cultural sensitiveness and cultural context; Writing and presenting in international situations; Inter-cultural factors in interactions; Adapting to global business

1. Bovee and Thill : Business Communication Today; Tata McGraw Hill, New Delhi.
2. Ronald E. Dulek and John S. Fielder Principles of Business Communication;
Macmillan Publishing Company, London.
3. Randall E. Magors; Business Communication Harper and Row New York.
4. Webster's Guide to Effective Letter Wriging; Harper and Row, New York.
5. Balasubramanyam: Business Communications; Vikas Publishing House, New Delhi.
6. Kaul: Business Communication; Prentice Hall, New Delhi.
7. Kaul: Effective Communication; Prentice Hall, New Delhi.
8. Patri VR: Essentials of Communication; The Real World and Your Career, Allied Publishers, New Delhi.
9. Senguin J: Business Communication; The Real World and Your Career, Allied Publishers, New Delhi.
10. Robinson, Netrakanti and Shintre: Communicative Competence in Business English; Orient Longman, Hyderabad.